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  • “I lost 100 pounds without EVER feeling hungry or deprived…and I’ll show you how you can too.”
    – Ilana Muhlstein

    “I lost 100 pounds without EVER feeling hungry or deprived…and I’ll show you how you can too.”
    – Ilana Muhlstein

I struggled with my weight my whole life.

Until I found a way to feel full and satisfied—and STILL lose weight—without exercise!

Here's My Story...

I was only 8 when my parents sent me away to “fat camp…”

Growing up, I was always the big kid. I was never normal. I felt embarrassed and ashamed.

I tried new diets. Went to weight-loss camp every summer and even lost weight. Lots of weight. Then came home and gained back all of it…and more.

By the time I turned 13, I weighed over 200 pounds, and I felt terrible about myself.

I hated diets, because they made me feel hungry and deprived. Which was hard for me, because I’m an emotional eater and ate lots of food for comfort.

What I wanted was a way to eat a lot of food, be satisfied, and still lose weight. Nothing existed, so I figured it out myself. I studied and became a Registered Dietitian Nutritionist, all the while refining my approach.

It’s called the 2B Mindset. It’s helped me lose 100 pounds and keep it off (even after 2 pregnancies!) without ever feeling deprived, and it’s helped hundreds of my clients lose weight too.

If you’re someone like me, who struggles with diets and emotional eating, I designed the 2B Mindset just for us.

Why It Works

The 2B Mindset is a POSITIVE approach to weight loss.

  • You get to EAT
    a LOT!

    You’ll eat delicious, comforting food in big portions. You won’t have to change HOW MUCH you eat, count calories, or follow a restrictive “eating plan.” Once you change your mindset, you can start saying “YES” to the food you love and STILL lose weight—even without exercise!

  • FINALLY, be in
    control of
    your eating!

    No more mindless snacking or emotional eating. Once I teach you my proven strategies to shift your mindset, you’ll be shocked at your power to TAKE CONTROL of food.

    With the 2B Mindset, you’ll be able to eat what you want and enjoy it, free of guilt.

  • Live your life and

    Go out to parties. Eat at restaurants. Sit down with your family to a big, satisfying meal. You won’t have to eat special foods or even feel like you’re on a diet ever again. Nothing’s “off-limits”—even dessert or a glass of wine. Once you put my simple principles into practice, you can just go on living your life and losing weight…happily!

What You'll Learn

  • How to recognize “false hunger” and instantly satisfy it…without eating a bite!
  • What to eat FIRST at every meal, if you want to lose weight
  • The daily habit that instantly gets you ready for weight loss whenever you try it
  • Why you should always order first when eating out at a restaurant
  • How to deal with any craving
  • Meals that you can eat in BIG portions…and still stay in weight-loss mode
  • Plus dozens of my proven weight-loss secrets for every eating situation

Success Stories

I lost 100 lbs. myself...and helped all these people lose weight too!
  • Jessie C. lost 94 lbs.
    in 10 months†

    “This is the NEW face of someone who’s never hungry and always satisfied with delicious and filling meals…thanks to the 2B Mindset!”

  • Michael S. lost 38 lbs. in 4 months†

    “You’re eating a lot of food…large amounts that are healthy and satisfying. I am never hungry. It’s so simple, it’s so easy, it’s mind-blowing.”

  • Lakmini B. lost 73 lbs. in 9 months†

    “You literally can’t wait to wake up and hop on the scale. The 2B Mindset is one-of-a-kind, you’ll actually enjoy weight loss!”

  • Sharol B. lost 50 lbs.
    in 5 months†

    “I can’t tell you the last time I felt this good…everything fits me so well. I can pick out anything I want to wear and that feels really, really good.”

Results vary based on starting point, effort, and following Beachbody’s exercise and healthy eating plan.

What You'll Get

Learn all my secrets in 40+ quick videos.

Watch them at your convenience—even on your mobile device! This is EXACTLY the same advice I would share in 10 or more one-on-one sessions with my clients. But you pay less than half the cost of a single session…and get it all!

  • Introduction

    It’s so easy to get started! Here’s a little bit about me and my quick introduction on how a positive mindset leads to positive—and sustainable—weight loss.

  • Learn the 2B Mindset

    21 short and sweet videos help you learn my principles and proven strategies for sustainable weight loss.

  • Ask Ilana

    5 videos that share my personal strategies for overcoming common weight-loss challenges and tools to conquer mindless and emotional eating forever.

  • Recipes

    15 of my family’s favorite meals, snacks, and sides. Simple steps, simple ingredients…and super-satisfying results!

Plus 9 Bonus Tools

Designed to make weight loss even easier

Getting Started Guide
It’s a quick read. I give you simple steps to help get your weight-loss journey underway right away!

My Tracker
Take a few minutes a day to write down your weight and what you eat and drink, and you’ll soon see what a “weight-loss day” really looks like!

My Go-To Guide
All my key 2B Mindset principles—always at your fingertips—in print, online, or through the app.

Dozens of my favorite, delicious, satisfying, and totally healthy recipes that your whole family will enjoy.

Water Bottle
I always say, “More Water, More Weight Loss”—and this handy 30 fl. oz. bottle makes it easy to track!

My Cooking Channel
Get access to The Mindset Menu cooking channel, where I share my favorite recipes and healthy cooking tips.

My You Can Drop It! Book
I’ll teach you how to recognize the nutritional, emotional, and environments reasons you’re eating, while taking a deeper dive into food groups in a way that will arm you with knowledge to help you make the best food decisions.

Your First 30 Days of The Mindset Membership™
This is my monthly program that gives you direct access to me, along with strategies to help keep you motivated and losing weight, no matter what happens.

The App
One-stop access to my entire 2B Mindset program—watch the videos and track your meals and progress right on your mobile device.

The Mindset for Success

Here’s my secret to results that can last a lifetime

It’s not just about my approach, it’s about staying connected with ME. With The Mindset Membership™, you can stay in control of your eating and keep the pounds off FOR GOOD. My monthly program keeps you engaged with 2B Mindset® by giving you direct access to me and 24/7 support to help conquer emotional obstacles—WHEN THEY’RE HAPPENING. For once, you’re not alone.

With The Mindset Membership, I’m giving you my ongoing strategies for dealing with stressful events like family get-togethers, swimsuit season, holidays, and more. Want to go even more in-depth? I also host exclusive “Office Hours” where I’ll answer your questions and offer my insights—listen, I’ve been there, I know how to beat the temptations, and I can help you keep your priorities in check and your weight-loss on-track. Plus all this:

Timely tactics for getting through stressful events without losing hard-earned progress.

Mindset Shifts from me that can help you get unstuck and back in weight-loss mode again. I totally understand—life happens! The Mindset Membership subscription will help get you back on track.

Access to Mindset Mentors where certified coaches share their deep insights and offer additional support.

Exclusive NEW recipes each month that are anything but restrictive or boring. We’re going to blow your taste buds away!

Your first month of an ongoing membership to Nutrition+ which features The Mindset Membership is included at no extra charge with your purchase of 2B Mindset, and can be that connection you need to succeed. Let’s get in the Mindset and get lasting results!


If you’re ready to take back control of your eating, we have packs for you at incredible values. All packs include Ilana’s best selling book You Can Drop It! All offers come with a 30-day money-back guarantee.

Challenge Packs

Our Challenge Packs contain everything you need to achieve your best 2B Mindset results. Challenge Packs include access to all 2B Mindset online content and printed materials, including the Getting Started Guide, Tracker, and water bottle, as well as options for Shakeology and Beachbody Performance supplements, plus the first 30 days of an ongoing membership to Nutrition+ which features The Mindset Membership. As a FREE BONUS, you’ll receive Ilana’s book You Can Drop It!

Just the Essentials

Get what you need to begin 2B Mindset and start seeing results. When you purchase a kit, you’ll get access to all 2B Mindset online content and printed materials, including the Getting Started Guide, Tracker, and water bottle, and the first 30 days of an ongoing membership to Nutrition+ which features The Mindset Membership. As a FREE BONUS, you’ll receive a digital PDF file of Ilana’s best-selling book You Can Drop It!

  • Base Kit
    Retail Price $74.00 - $119.00
    Your Price $74.00 - $119.00 USD + s&h
  • Accessory
    Retail Price $28.00
    Your Price $28.00 USD + s&h
  • Accessory
    Retail Price $29.95
    Your Price $29.95 USD + s&h
  • Accessory
    Retail Price $19.95
    Your Price $19.95 USD + s&h
  • Retail Price $119.80
    Your Price $119.80 USD + s&h

What You'll Eat

You’ll never feel hungry, because look at how much you get to eat!

I love good food—I love to eat lots of it—and on the 2B Mindset, so will you! I’m going to teach you that you can still eat the foods you love but in a purposeful way—so you lose weight—and I promise you’ll be full and satisfied. Just take a look at these yummy, healthy recipes…all included with the program!

  • Avocado Zucchini Alfredo with Shrimp

  • Creamy Caulisotto with Roasted Chicken

  • Banana Egg Pancakes

  • Turkey Meatballs Over Zoodles Marinara

  • Breakfast Wrap

Exercise is Extra Credit

You don’t HAVE to exercise…but you’ll WANT to!

That’s the way it worked for me. As the pounds came off, and as I began to just be more comfortable in my own skin, I wanted to get moving. You’ll feel that way, too! Once you’re ready, exercise not only helps with your weight loss, it helps improve your mood, your metabolism, and your energy too!

My Total Nutrition Solution

Want some EXTRA support for your weight-loss goals?

My days can get pretty busy, so I drink Shakeology as part of my consistent breakfast every single morning. With 17 grams of protein per scoop, plus 6 grams of fiber, probiotics, and lots of great vitamins, minerals, and superfoods from nature, it’s the nutritional foundation I build my day on. I also recommend that you work with your Team Beachbody® Coach to keep you accountable to your goals. Your Coach is a terrific (and free!) resource for information and motivation whenever you need it. It’s easier and more fun when you have the support of a Challenge Group!


30-Day Money-Back Guarantee

If you’re not satisfied with your product, simply go to and select the “Return or Exchange” icon for a Return Authorization to return the product within 30 days for a full refund of the purchase price, less s&h—guaranteed.